One more year, y ya van tres consecutivos Madrid, es reconocida como best meeting tourism destination in Europe. The capital has been the winner in the category ‘Europe’s Leading Meetings & Conference Destination’Of the World Travel Awards 2020, after an awards ceremony, the one of the edition number 27, held virtually.

Un nuevo reconocimiento que avala la buena percepción del destino Madrid por parte de los profesionales del sector MICE (Meetings, Incentives, Conferences and Exhibitions) international, those who have opted for the Madrid tourism offer of meetings.

Tras su victoria en la convocatoria europea de los World Travel Awards, Madrid will now compete to win the world title in a final round among the winners of the European editions, middle East, Asia, Latin America, North America, Africa, Indian and Oceania. An award that he already achieved last year and that will be announced at a new gala at the end of this month of November.

Fundamental axis of the tourism model

The Delegate Councilor for Tourism, Almudena Maíllo, has highlighted from this recognition that "meeting tourism is one of the fundamental axes of the Madrid tourism model. We will continue working to establish the city as a world benchmark in meeting tourism. The sector always, but especially these months, is doing a titanic job and we know that this will help to normalize the situation, Madrid will be ready ".

City Hall, through Madrid Convention Bureau (MCB), bet that Madrid continues to be an international benchmark in this segment. Un modelo en el que la public-private partnership es otro elemento clave tanto para ampliar el potencial del sector turístico madrileño como para impulsar el inicio de la recuperación tras la situación de crisis generada por la pandemia de COVID-19.

The 'Oscars' of tourism

The World Travel Awards were born in 1993 to recognize the excellence of the different key sectors in the travel industry, tourism and hospitality. The so-called 'Oscar'Of tourism have an annual program that is recognized as the most prestigious and comprehensive in the world industry. Their ceremonies are considered milestones in the professional calendar of tourist meetings.

[Source: Madrid is News]